Term Life
Term Life leads
Working families ages 25–55 actively shopping for affordable coverage. Pre-screened for health and income.
- TCPA-compliant opt-ins
- Coverage need $250k+
- Phone-verified intent
Lead gen for life insurance teams
Qualified life insurance leads, delivered to your sales team.
We help life insurance agencies, brokerages, and call-center teams generate qualified consumer inquiries from people actively exploring coverage — term life, IUL, and annuity — and ready to speak with a licensed agent.
- Filtered by your buyer criteria
- Real-time delivery to your CRM
- Daily volume you control
Live pipeline
Today
14
Leads+12%
11
Qualified+8%
6
Booked+5%
Recent qualified leadsScore
- 94MMaria G.IUL · age 38 · CA · 2m ago
- 89JJames O.Term · age 45 · TX · 11m ago
- 92PPriya S.Annuity · age 61 · FL · 24m ago
This month
+284 qualified leads
The problem
Most life insurance leads fail for one of three reasons.
We build around your actual intake capacity and qualification criteria — not generic volume targets.
The lead is too generic
Most vendors send names and phone numbers without understanding product fit, age range, state coverage, or buyer criteria.
The lead is not routed correctly
A 35-year-old term life prospect should not be handled the same way as a 62-year-old final expense or annuity prospect.
The volume does not match your team
Too few leads creates inconsistent sales activity. Too many unfiltered leads overwhelms agents and tanks conversion.
What we deliver
Three lead types. All exclusive.
Pick the product you write the most — or take a blended pipeline. Every lead is yours alone and routed in real time to your CRM, dialer, or phone.
IUL
Indexed Universal Life
High-income prospects looking for tax-advantaged cash value growth. Pre-qualified for premium and suitability.
- Household income $100k+
- Targeting $500/mo+ premium
- Cash-value education complete
Annuity
Annuity leads
Pre-retirees and retirees with rollover-eligible assets seeking guaranteed income or principal protection.
- Ages 55–75
- Investable assets $100k+
- Open to a 15-min discovery call
How it works
A lead system built around your sales process.
You tell us what your agents can close. We build the lead flow around that — with controls on volume, quality, and routing.
- 01
Define your buyer criteria
We map your ideal prospect profile — licensed states, age ranges, products, daily volume, and any disqualifiers.
- 02
Launch consumer campaigns
We run life insurance campaigns with story-based hooks that create interest without overcomplicating the product.
- 03
Qualify and route leads
Prospects complete a short quote-style form. We filter by your criteria and deliver in real time to your CRM, dialer, email, or webhook.
- 04
Optimize on sales feedback
We review acceptance rate, contact rate, booked calls, and policy sales to improve campaign quality over time.
Best fit clients
Built for teams that can actually work leads.
We are not a generic marketing agency. We work best with insurance teams that already have licensed agents, a follow-up process, multi-state coverage, a CRM or dialer, and capacity for daily lead volume.
Good fit
- Life insurance agencies and brokerages
- Term life and final expense teams
- IMO/FMO with active downline agents
- Multi-carrier insurance teams
- Call-center-based sales operations
- Buyers already purchasing leads who need more volume
Probably not a fit
- No follow-up process or CRM in place
- No licensed agents ready to call today
- Only want a handful of leads per month
- Expect to close leads without rapid contact
How we compare
Built for agents who hate wasting dials.
| PulsMerge | In-house marketer | Aged lead vendors | Generic agency | |
|---|---|---|---|---|
| Time to launch | 5–7 days | 4–6 weeks | 7–14 days | 2–4 weeks |
| Exclusive leads | ||||
| Pre-qualified by phone | ||||
| We pay the ad spend | ||||
| No monthly retainer | ||||
| Replace bad leads |
FAQ
Frequently asked questions.
What types of life insurance leads do you generate?+
We typically position campaigns around broad life insurance interest, then route prospects based on age, state, and buyer criteria. That can include term life, IUL, annuity, and final expense depending on your team's offer.
Do you sell exclusive leads?+
Yes, if that is the agreed structure. Exclusive delivery works best for buyers with strong intake and enough budget to support consistent daily volume.
Can you generate leads in multiple states?+
Yes. Multi-state buyers are usually a better fit because campaigns have more room to optimize and scale.
Do you work with individual agents?+
Sometimes. We usually prefer agencies or teams with a real follow-up process, but smaller agents can work if they're responsive, have budget, and can contact leads quickly.
How fast do we receive leads?+
Leads can be delivered in real time via webhook, email, CRM, Zapier, or other integrations depending on your setup.
What makes your leads different?+
We build around your actual buyer criteria instead of pushing generic volume. The goal is prospects your agents can contact, qualify, and convert into policies — not just form fills.
How do we get started?+
Most partners start with a controlled daily volume so we can validate quality before scaling. We agree on states, age ranges, price per qualified lead, and a daily cap, then review feedback and scale once the numbers make sense.
Want more qualified life insurance prospects?
Book a quick call and we'll review your target states, product types, sales process, daily lead capacity, and ideal cost per policy sold.
- Controlled test volume
- Real-time delivery
- Filtered to your criteria
- Scale once the numbers work